Branded products
Screening your brand performance
Know your brand’s value!
Brand awareness at end-consumer level indicates the through value of your brand(s).
A high brand value is a guarantee of high company value because it represents a negotiable asset when selling your company or brand(s).
GJH Consulting screens and estimates your brand’ (s) value.
Brand development
Make your brand(s) the hero(es)!
Developing brands requires careful screening of the current brand image, awareness, and the formulation of recommended steps and budgets to achieve company goals. It’s all about optimising the shareholder’s value.
GJH Consulting takes care of the entire brand building process and should monitor the results.
Co-manufacturing & sourcing
Producing everything yourself is not an option!
In today’s world there are quality solutions in co-manufacturing that should perfectly satisfy your needs. If your partner is capable, you should save investment money and speed up the time to market.
GJH Consulting identifies the best in class co-manufacturing partner(s) for your project and can take care of the entire outsourcing process.
New product development
Shake up your mind!
Do you want to speed up the ideation process? Is your team too busy with managing the current product portfolio? Are you «short» on new product ideas?
GJH Consulting will reveal innovative product ideas and will manage the process to fulfill your needs.
Restructuring & organization
Make your organization fit for the future!
You are aware some changes are necessary to achieve the company’s goals? Your financial results are declining or are not at the level you expect? Your team needs to be revamped?
GJH Consulting advises on the changes and actions to correct.
PRIVATE LABEL PRODUCTS
Screening your product portfolio performance
Eliminate the obsolete, focus on the relevant!
Today, retailers across Europe have segmented their private label ranges in the same way branded products do: top-end-of-market-products, medium priced and price fighting products bear the label of house brands within each product category.
Are your products still in line with that demand? Are some product ranges becoming obsolete or need to be upgraded or downgraded? Are there range gaps in your current product portfolio?
GJH Consulting will screen your product portfolio performance and will recommend actions to correct.
New product development
Shake up your approach!
Developing brands requires careful screening of the current brand image, awareness, and the formulation of recommended steps and budgets to achieve company goals. It’s all about optimising the shareholder’s value.
GJH Consulting takes care of the entire brand building process and should monitor the results.
Marketing & Sales development
Your assets, powerfully communicated to the right people!
You have built up an excellent technical infrastructure, team, product-know-how as well as large production capacities.
You have competitive prices and your client service level is impeccable.
Despite this, your sales performance is lower than anticipated and some competitors with lower performing selling assets are more frequently «winning the battle for new markets«.
Why?..Is your marketing & sales team proficiently selling your assets? Is the method of transmitting your company message through to key decision makers in the market effective? Is there untapped client potential ?
GJH Consulting screens the marketing & sales performance together with your team and recommends actions to optimize.
Business Plan building
Consolidate your success over time!
The majority of companies producing private label have a family business background and persists with this structure. The reason for their successful business development is most often due to the charismatic leadership of the owner(s), with his/their vision and his /their positive drive to market. Supported by a financial plan, they ARE the company’s business plan and the driving force behind the implementation that the key people in their organization refer to on a day to day basis.
While the approach towards business, where the final decisions in operational issues and implementation are made by the owner, is perfectly adapted to small- and mid-sized businesses, this can endanger larger and more complex businesses. Particulary if there is too wide a spreat of control that the owner has to manage on a day to day basis. This can rapidely result in a loss of efficiency in the decision making process and become over time counter-productive to the organization and physicaly impossible for the owner «to constantly run and control it all».
Setting up a business plan culture and the decision and control mechanism inherent to such a plan will allow controlled delegation of power from the owner to his key team-players without losing any control over the business as a whole.
Large family businesses having experienced the advantages of the business plan culture recognize that this allows the owner to concentrate on the essentials of their business purpose : the future development of their company’s assets while maintaining the total control over them.
GJH Consulting sets up the business plan culture in your company, based on your specific company situation.
Co-operations B to B
You have the expertise needed by third parties!
Manufacturers of brands are facing the dilemma of internal investment as soon as the need for a new product, not yet produced by themselves, appears.
You might be their ideal partner to source those products and thus build a mutually beneficial working relationship over time.
GJH Consulting identifies potential companies to enter such a co-operation and then takes care of the total process to launch this working relationship.
Restructuring & organization
Make your organization fit for the future!
You are aware some changes are necessary to achieve the company’s goals? Your financial results are declining or are not at the level you expect? Your team needs to be revamped?
GJH Consulting advises on the changes and actions to correct.